| J-Lo
Takes to the Runway for Her First Ever Show
Jennifer
Lopez presented her first ever runway show where her hot new
line, Sweetface, was introduced. It was also the opportunity
for her and Lancaster Group to introduce her new fragrance
Miami Glow by JLo, inspired by the nation's hottest city.
"It's makes you dream of sun, sand and a hot, sexy place.
For me, it's the essence of Miami captured in a bottle. All
the little things that I like to smell when I get there,"
said Ms. Lopez.
The VIP gift bag including the Miami Glow by JLo fragrance
was given to the 700 guests at the show and to the happy few
invited to the after-show party.
Bernd
Beetz, CEO, Coty Inc., and Catherine Walsh, SVP Cosmetics
& American Licences, Lancaster Group Worldwide, attended
the show.
MTV aired a one hour-long special on February 24th, 2005,
"Jennifer Lopez: Beyond the Runway", which gave
viewers unprecedented access to footage showing Jennifer's
hands-on approach to developing her fragrance.
Miami Glow by JLo is Jennifer Lopez's third fragrance, following
Glow by JLo and Still Jennifer Lopez. The fragrance is a tropical
cocktail full of the scents of lush fruits, fresh flowers
and sun-baked sand.
Golden. Sexy. Nightbright. Miami Glow by JLo, the essence
of Miami, now available in stores.
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